Relentless is the combination of fashion, art, music and sport, fused with individuality, personalisation and social responsibility.
After travelling the globe and working in multiple fields, we decided to call sunny Mount Maunganui home (it really is the most beautiful place in the world!).
Relentless was born from our never-ending drive for evolution.
We had a vision of something different, something a bit unusual; unchartered territory in New Zealand and possibly the world. We noticed Tauranga expanding and developing at a rapid rate, set to be one of NZ's main city centres, so we modelled our shop to be urban and distinct. Our Artist backgrounds (street art, graphic, airbrush, and other mediums) combined with Printing, Photography and Barbering and led us down an unusual and unique path.
Today our store can be found in Mount Maunganui, Tauranga and online with Custom Converse and Limited edition Converse Chuck Taylor All Stars you won't find anywhere else in the world- all printed in-house!
Artist Collaborations are a main pillar of Relentless and our social responsibility to giving back to charity. We offer multiple streetwear options as well as our own Relentless Range; and even offer custom clothing options. Our Barbershop is found inside our store and is open five days a week and delivers an immaculate standard of barbering excellence.
Our shop has a relaxed urban atmosphere unrivalled in New Zealand. Frequently visited by some of the world’s best athletes, artists, and musicians, Relentless is ahead of it’s game. We pride ourselves on customer service, dedication, exclusivity and superiority offering an exceptional experience for all.
'If you can, do.'
At Relentless we're focussed on giving back to the community. We take our social responsibility as serious as we take our shoes. Relentless Artist Collab was founded from our core values and based on the fundamental belief, 'If you can, do.'
We at Relentless, have the ability to help raise awareness and support for social issues and organisations that rely on donations to survive. And while giving back is a main part of our brand philosophy, the focus of this collaboration is to help those in need.
Through collaborating with other Artists we are supporting multiple charities and causes, not only financially, but also through promotion of awareness. Our greatest hope is more businesses will adopt this model leading to more support for those in need. Every little bit adds up.
Each shoe featured in our Artist Collab Series has a charity or cause close to the Artist's heart. A portion of proceeds from each sale is donated to the individual Artist's chosen charity.
If you're an Artist and would like to collaborate with Relentless for a good cause, please contact us here.
At Relentless, we've been fans of Chucks for decades. Custom printing on Converse evolved as a natural progression from our custom printing and Artist backgrounds.
Custom Converse are printed on-site at Relentless with our Direct to Garment Printer. We put countless hours into perfecting the art of Printing on Converse, (which is no small feat, we can assure you).
For more information about our Custom Printing, please visit our FAQ page.